Universal Match Corp.'s modern answer to the Contour, the "Jewelite" also

sported die-cut sides, albeit more uniform. "Sports Jewelites" are those

Jewelites advertising sports teams or events, almost always with the team

logo on the front and that year's dated sports schedule on the inside. A

dazzling array when displayed, a collector can show off all the big,

professional teams: baseball, football, basketball, golf, etc. Jewelite production

ceased in the mid-1980s just before Universal Match went under. There

are at least 2,450 reported as of 1999.

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