RMS Sample Matchcover - "Sports Jewelites"
Universal Match Corp.'s modern answer to the Contour, the "Jewelite" also
sported die-cut sides, albeit more uniform. "Sports Jewelites" are those
Jewelites advertising sports teams or events, almost always with the team
logo on the front and that year's dated sports schedule on the inside. A
dazzling array when displayed, a collector can show off all the big,
professional teams: baseball, football, basketball, golf, etc. Jewelite production
ceased in the mid-1980s just before Universal Match went under. There
are at least 2,450 reported as of 1999.

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